Stephen Fairley, Law Firm Marketing Expert

Stephen Fairley, CEO
• Law Firm Marketing Expert
• Master Business Coach
• Best-Selling Author

Phoenix, AZ (Main Office)

Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small to medium size law firms. Over 9,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute, LLC. He works exclusively with attorneys to find new clients fast using online and offline legal marketing strategies and to convert more prospects into paying clients using automated marketing and by fixing their follow up systems. Stephen is a nationally recognized law firm marketing expert and the international best-selling author of 12 books, a library of cutting edge webinar programs, and 10 audio and video training programs including:

He is a Registered Corporate Coach (RCC) through the Worldwide Association of Business Coaches, has a Master’s degree in Counseling and a second Master’s in Clinical Psychology. Stephen’s doctoral training is from Wheaton College (IL) in Clinical Psychology and he practiced as a therapist for several years in Virginia and Chicago. After leaving the field of clinical psychology Stephen founded and ran two technology companies, one in the restaurant industry and another in the health sciences field prior to launching Today’s Leadership Coaching, LLC, a Chicago-based professional business coaching and consulting firm.

Through Today’s Leadership Coaching, LLC, Stephen led a team of experienced business consultants and psychologists as they worked with over a dozen Fortune 500 companies, but primarily small to mid-sized, privately held businesses in the Chicagoland area. The focus of their consulting was on leadership development, high impact team building, and management training. Periodically, the team would be asked by smaller clients to consult on business development and marketing related issues. Stephen found he enjoyed the marketing aspect of consulting more than the leadership development. As a result, he spent time developing his philosophy of relationship-based marketing and how to apply this in a professional service-based company. He encapsulated this in his first book, Practice Made Perfect for Small Business Owners (© 2001), which he wrote in 7 days without notes while on a cruise ship in the middle of the Caribbean.

It was shortly afterwards that he was asked by a major New York publishing company, John Wiley & Sons, to write one of the very first professional books on the newly forming field of professional business coaching. He researched and wrote his second book in six months and when Getting Started in Personal and Executive Coaching was published in 2003 it quickly achieved international best-selling status in 4 different countries: the United States, Canada, the United Kingdom, and Australia.

The very next year, Stephen was named “America’s Top Marketing Coach” by CoachVille, the world’s largest professional coaching association and given their top “professional coaching” industry award. He spent the next few years flying around the country speaking to industry groups, companies, and trade associations on business coaching and marketing. He soon realized his true passion was in working with small, privately held, professional service-based companies. While living in Chicago he had the honor to speak to sell-out crowds of attorneys first at the State Bar of Wisconsin, followed by the Illinois State Bar, then the prestigious New York State Bar at their annual convention. Since that time, Stephen has spoken numerous times for over 35 of the largest state and local bar associations in the country including: the State Bars of California, New York, Illinois, New Jersey, Indiana, Michigan, Tennessee, Maryland, Colorado, Pennsylvania, Massachusetts, Arizona, Nebraska, New Mexico, the Los Angeles County Bar, Essex County Bar, Monmouth County Bar, Hackensack County Bar, the Washington DC Bar, Texas Young Lawyers Association, Orange County (FL) Bar, the Bay Area Lawyers for Individual Freedom, the Consumer Attorneys of San Diego, the National Association of Consumer Bankruptcy Attorneys, and the San Diego County Bar, to name a few.

The Rainmaker Institute, LLC grew directly out of his experiences first speaking to, then coaching, consulting with, and training attorneys. Since that first event at the State Bar of Wisconsin, Stephen has worked with over 9,000 attorneys from virtually every state in the country and almost every practice area. Stephen’s work has been noted and quoted in the American Bar Association’s Journal, Entrepreneur, Inc., Fortune Small Business, Harvard Management Update, Business Advisor, the Chicago Tribune, Crain’s Chicago Business, and on the front covers of AdvantEdge and Choice magazines. He is a member of the prestigious National Speaker’s Association and his Rainmaker seminars are sponsored several times every year by some of the largest state and local bar associations in the country. Stephen maintains a strong social media presence, noted as one of the top legal marketers in the country. His virtual thumbprint includes multiple Facebook pages, Twitter accounts, Linked In groups and a globally accessed legal marketing blog. Thousands of people follow Stephen as an expert in the field of Professional Legal Marketing.

On a personal note, Stephen loves to travel and has been to 36 countries, has taken 15 cruises in the last decade, enjoys boating, fishing and his two Bichon Frise dogs, is married to his college sweetheart, Ruth, and loves living in the desert just outside of Phoenix, Arizona. For more information or to purchase one of Stephen’s law firm marketing products click here.




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